My ad will be a persuasive advertisement, targeting families with young parents (late 20's to early 30's). They will be buying the kits for their children, with the idea that nuclear attack is a problem of the new generation that needs to be dealt with. These are parents who are upper-middle class, young, hip and concerned about today's environmental issues and how they effect their young children.
I've decided on the slogan "One small kit, one big difference". I think my ad will be for a parenting magazine and will use light-hearted images of kids and families playing.
