My ad will be a persuasive advertisement, targeting families with young parents (late 20's to early 30's). They will be buying the kits for their children, with the idea that nuclear attack is a problem of the new generation that needs to be dealt with. These are parents who are upper-middle class, young, hip and concerned about today's environmental issues and how they effect their young children.
I've decided on the slogan "One small kit, one big difference". I think my ad will be for a parenting magazine and will use light-hearted images of kids and families playing.
Hey Calla, hope you gt the time to follow up and update the blog
ReplyDeleteangela
Calla, I would Like to see the blog updated. Good luck in the future.
ReplyDeleteLAYOUT 1: Calla the advertisements really work as a group – part of a campaign. They could bee seen in the family circle magazine, very light, friendly and clean.
LAYOUT 2: the connection between the body parts is cohesive. Faces – first identification, feet then hands. Circles of images with very clean and direct type.
LAYOUT 3: great – may be slogan at the tip of the fingers so you go down the page with the fingers pointing to the message.
IDEA / research: a sense of togetherness. You have put yourself and likes aside to target your market.