Wednesday, February 16, 2011

Good Ad

Here's my example of a good advertisement, or at least one that I like.  I like that the ad makes it clear what they are selling, and yet they don't make it the main focus of the picture.  I think that the composition looks very balanced, it's easy to look at. The viewer's eyes are automatically drawn to the model first, then later to her purse, whose color blends into her dress.  And the Calvin Klein logo is very clear on the purse, which I like. There is also alot of red in the photo, which catches the viewer's attention. All in all I think this is a very classy ad, the photo they chose for the ad tells enough of a story about the product that they don't need to add words, the lighting and color pallet work well and it makes me feel that there is something special and mysterious about their product and that it is of high quality and taste. 

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